FRSHR offer several unique advantages over traditional ad channels such as billboards and social media. These advantages include:
Physical Engagement & Brand Recall
- People physically hold the bottle, which makes the brand more memorable than a passive glance at a billboard or a scroll-past on social media.
- A water bottle may stay with a person for hours (or even be taken home), giving prolonged brand exposure versus the seconds typically spent viewing a digital or billboard ad.
Guaranteed Distribution
- Every bottle is handed out, ensuring direct exposure, unlike social media where ad impressions may not result in actual engagement.
Functional Value
- Unlike a billboard or banner ad, a water bottle serves a real purpose, which makes people more receptive to the brand message and less likely to discard it immediately.
Targeted Event-Based Advertising
- FRSHR places bottles at events, where demographics and interests are often known (e.g. fitness expos, concerts, sports games). This lets advertisers reach specific target audiences more directly than billboards on a highway or general social media ads.
& more!
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